Beyond the College Acceptance Letter: Why What Your Child Does There Matters More
My job is all about helping students get IN to college. But I want to also extend that lens of college admissions and look past
My job is all about helping students get IN to college. But I want to also extend that lens of college admissions and look past
One of the most common questions I get from families is:“When should we start preparing for college?” The short answer: earlier than you think.The better
As the college admissions process becomes more complex, more families are exploring whether to bring in expert guidance. At the same time, headlines about extremely
With so many colleges now test optional, families often ask: Do SAT or ACT scores really matter anymore? Short answer: they can, and often do.

Parents hear a lot of well‑intentioned advice about college admissions. Much of it is outdated, oversimplified, or taken out of context. In 2026, admissions offices
Some of the most powerful experiences don’t come from organized activities at all. They come from real life. Here are some examples: These experiences build

Every fall brings a new round of surprises, successes, and stress points for seniors applying to college. Reflecting on those patterns now can make a

In recent years, more than 80% of colleges have adopted test-optional policies, meaning students aren’t required to submit SAT or ACT scores with their applications.

When families think about college scholarships, they often assume GPA, SAT/ACT scores, or essays will determine how much aid a student receives. While those matter,