How to Get Merit Scholarships for College: 10 Key Factors
October 12, 2026
Merit aid can make a significant difference in the cost of college, but it can be easy to misunderstand how it works. Unlike need-based financial
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How to Get the Most Out of a College Visit
September 9, 2026
Visiting colleges is one of the best ways for students to figure out what they actually want in a college. A school can look great
The 6 Parts of a College Application Your Student Truly Controls
August 4, 2026
College admissions can feel overwhelming. Acceptance rates change. Colleges add or remove supplemental essays. Testing policies seem to shift every year. It’s easy to feel
The First Ten Minutes On Campus Tell You What Four Years Will Feel Like
July 1, 2026
Summer is prime college visit season. Every year, I work with students who spend hours researching acceptance rates, admitted student profiles, and career outcomes. While
Beyond the College Acceptance Letter: Why What Your Child Does There Matters More
June 10, 2026
My job is all about helping students get IN to college. But I want to also extend that lens of college admissions and look past
When Should Teens Start Preparing for College? A Practical Framework for Each Year
May 6, 2026
One of the most common questions I get from families is:“When should we start preparing for college?” The short answer: earlier than you think.The better
How Much Does College Admissions Consulting Cost?
April 7, 2026
As the college admissions process becomes more complex, more families are exploring whether to bring in expert guidance. At the same time, headlines about extremely
Why You Should Test Prep: 6 Simple Reasons
March 5, 2026
With so many colleges now test optional, families often ask: Do SAT or ACT scores really matter anymore? Short answer: they can, and often do.
College Admissions Myths That Trip Up Families—and What’s Actually True in 2026
February 2, 2026
Parents hear a lot of well‑intentioned advice about college admissions. Much of it is outdated, oversimplified, or taken out of context. In 2026, admissions offices