Why You Should Test Prep: 6 Simple Reasons
March 5, 2026
With so many colleges now test optional, families often ask: Do SAT or ACT scores really matter anymore? Short answer: they can, and often do.
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College Admissions Myths That Trip Up Families—and What’s Actually True in 2026
February 2, 2026
Parents hear a lot of well‑intentioned advice about college admissions. Much of it is outdated, oversimplified, or taken out of context. In 2026, admissions offices
Students Should Have Meaningful Life Experiences, Not Just Load Their Resume
January 7, 2026
Some of the most powerful experiences don’t come from organized activities at all. They come from real life. Here are some examples: These experiences build
College Application Tips for Juniors: Lessons From the Class of 2026
December 3, 2025
Every fall brings a new round of surprises, successes, and stress points for seniors applying to college. Reflecting on those patterns now can make a
Why “Test-Optional” Isn’t Always the Best Option
November 3, 2025
In recent years, more than 80% of colleges have adopted test-optional policies, meaning students aren’t required to submit SAT or ACT scores with their applications.
The Best Way to Maximize College Merit Aid: Follow the Money
October 6, 2025
When families think about college scholarships, they often assume GPA, SAT/ACT scores, or essays will determine how much aid a student receives. While those matter,
A Parent’s Guide to Early Decision, Early Action, and Financial Aid
September 9, 2025
When college application season rolls around, families are often faced with a swirl of deadlines and terms: Early Decision, Early Action, Regular Decision. Add in
Do You Need a College Admissions Consultant for the Best Colleges?
August 1, 2025
If your high school junior or senior is starting the college search, you may be wondering: Do we need a college admissions consultant to get
Why Good Students Write Bad Essays: Avoiding the Classic Pitfalls
July 2, 2025
“Your teen gets straight A’s, aces AP classes… but their college essay misses the mark. Why?” Teenagers getting ready to write their personal essay for